Let’s start with a bold statement and back it up with some stats.
Let me clarify that. They dominate in numbers, at equestrian events.
Let me add a little disclaimer. Except perhaps at rodeo and cattle events.
Probably not jodhpurs. Not the ones in my circle anyway, and not yours either I’d suggest. However, they probably found themselves in jodhpurs of some description, or jeans because of the lack of an alternative.
I’ll go one step further and say, she’s not looking for ‘fashion’ either.
I'd suggest that she already knows exactly who she is (and who she isn’t), and that includes knowing her own style. She’s done with fashion, and let’s face it, most equestrian wear is designed with women somewhat younger in mind. Flick through any magazine and you’ll see it for yourself.
I know from research (and my own experience) that first and foremost she’s looking for functional riding pants, without compromising on style or comfort. Riding pants that are flattering and can be worn to her own personal style. And she wants quality.
She’s done keeping up with trends and her focus is on her horsemanship and riding.
She also wants practicality. She wants to dress for the day and be dressed for the day, not have to change into jodphurs to ride and change out of them to go to the shops or meet her friends for coffee.
So, what’s the equestrian fashion industry doing for these women?
Not a lot really. We’re often overlooked.
Why? We want you to be able to use your Riding Pants as a fashion basic and consider them the equestrian equivalent of your little black dress. Dress them up, or dress them down.And what to team them with?
I mentioned above it was my belief (my observation?) that the majority of these women were matured aged and they (me being one of them) were my focus. The truth is, we create our own truths and support it with information bias. Sometimes anyway and it seems that what I did, or perhaps I just made an assumption.
A few good years of trading, conversations and not to mention stats tells me that my first thoughts were wrong or confining at least.
It’s not just mature aged women wanting more from their riding gear; who aren’t happy or comfortable in their joddies or (traditional) jeans and are seeking an alternative. It turns out there are quite a number of strong young women who already know their mind, and style and are choosing our Bootleg Jodhpurs as their alternative. Who'd have thought.
Well, I should have. We should have! In many cases, we raised them.
I stand corrected.
Girls, (no, Women!), I'm cheering for you.
Want to know more? You might enjoy our blog, The Ultimate Guide to Bootleg Riding Pants.
It's absolutely everything you could possibly want to know about bootlegs, and in particular our riding pants. It explains the various styles, the differences and the features.
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